Harder or smarter?

Heyhey!

We Finns are a nation of hard workers. Since childhood we've been taught that it's the hard work that pays off. Our Lutheran heritage, wartime hardships and long periods of darkness are just a number of reasons why we think through is the only way "past the grey rock" (Finnish saying).

The problem is that we're no longer grinding ship axles, cutting wood or even building mobile phones. It's not about muscle and punch clocks anymore. It's about brain and around the clock now.

If we fail to understand this, we'll work ourselves to death.